Content production, technical fixes, and reporting run on a fixed monthly rhythm for a UK executive search firm, so each month lands as a finished piece of work rather than a status update.
Retainers often drift into a running commentary, updates on what's in progress, what's blocked, what's next, without much landing as finished work. For a firm with no marketing function of its own, that's not useful; someone has to decide what to prioritise every month, and nobody in the business has the time or the specialism to do it.
The retainer runs on a fixed monthly cycle: content gets produced, technical issues get fixed, and a report goes out summarising what shipped. The client isn't pulled into managing a backlog or approving a queue, work lands finished, on the same rhythm every month.
Each month's content and technical priorities are set at the start of the cycle, drawn from what the previous month's report surfaced.
Content is researched, drafted, and published against the month's scope, in the firm's tone and covering the roles and sectors it recruits into.
Technical issues found during the month, indexation, page speed, structured data, get fixed directly rather than logged for a future sprint.
A report summarises what shipped that month: content published, fixes made, and what's scheduled next.
The next month's scope is set from the report, keeping the retainer on the same fixed rhythm rather than restarting from scratch.
20 minutes. No slides. One process, one prototype.
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