Laires Labs

Laires Labs

Reference builds · 6 systems

What a marketing system looks like, built.

Content, SEO, and AI-visibility systems shipped for agencies and their clients. The stack, the workflow, and the outcomes, in plain English.

Featured · Content pipeline

A content engine that runs with zero writers on payroll

Keyword research and publishing pipeline for an in-house SEO stack. Pages are generated, interlinked, indexed, and maintained month after month without a writer on payroll.

Read the build
Client
Nest Content
Headline outcome
Publishing without an in-house writer
SEOContent opsInternal tool
More builds

The rest of what's shipped.

Paid media ops

Google Ads optimised every night

Search-term review, negative additions, bid tuning, creative rotation. Weekly plain-English report that ties ad spend to patient bookings, not clicks.

PPC ops without a media manager
UK private clinic group
AI visibility

A five-engine AI-visibility scorecard, run monthly

Monthly prompt-bank runs across five AI engines for a national US retail brand, scored against a fixed rubric, fact-checked, and written into the agency's live scorecard. The finding: mentioned everywhere, cited almost nowhere.

The citation gap, made visible
National US retail brand, via agency
SEO audits

Client-ready audit dashboards, shipped in days

Full SEO, local, and AI-visibility audits delivered as a live dashboard plus PDF, agency-branded end to end. Built for a US cosmetic clinic through its agency, and directly for a Scottish estate agency.

Audit turnaround: days, not weeks
US cosmetic clinic (via agency) and Scottish estate agency
Technical & local SEO

Schema, redirects, and thin pages fixed against a measured baseline

Schema repair, redirect mapping, and thin-page cleanup shipped to a Scottish estate agency and a conveyancing firm, each measured against a baseline captured before the first fix went out.

Baseline captured, re-test scheduled
Scottish estate agency and conveyancing firm
SEO retainer

A monthly retainer, run on a fixed rhythm

Content production, technical fixes, and reporting run monthly for a UK executive search firm, on a fixed rhythm the client can see land every month.

Running on a fixed monthly rhythm
UK executive search firm

Want to see it running on your book?

Bring your client list or your own site, and I'll scope the system.

Book a 20-min intro