A content engine that drafts, edits, interlinks, publishes, and tracks, so the operator only reviews what's about to ship.
Running content for a service business usually means a writer, an editor, a VA for publishing, and a separate analytics stack. Budget-wise that's £4-8k a month before a single page ranks. For a founder-led business that isn't a real option, and generic AI tools don't close the gap, they produce drafts, not indexed pages.
A full pipeline: DataForSEO picks angles by intent and SERP gap, a multi-pass generator writes with internal-link context, an editorial pass enforces house style, pages publish to the CMS with schema, and GSC feeds back what's actually ranking. Each run is idempotent and re-enterable, so failed drafts don't block the queue.
DataForSEO live SERP pulls ranking pages, featured snippets, and PAA for each seed topic. Volume, difficulty, and semantic clusters are scored nightly.
An LLM pass produces a brief: angle, target length, must-cover subtopics, entities, and internal link targets pulled from the existing page graph.
Claude drafts in sections, each grounded in a retrieved context window. A second pass enforces tone, fact-checks external claims, and strips filler.
The pipeline pushes Markdown with OG images and JSON-LD schema into the CMS via API. Internal links are wired in both directions automatically.
GSC + GA4 pull daily. Pages underperforming after 60 days get re-queued for rewrite with the live SERP as the new baseline.
20 minutes. No slides. One process, one prototype.
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