About

One engineer. No agency.

I'm Robin Laires. I spent a decade as a software engineer, most of it as a tech lead at Jellyfish, one of the UK's largest independent digital agencies.

Then I spent two years building AI automation systems. Data pipelines, Playwright scraping, Trigger.dev orchestration, LLM integrations. The ceiling on useful automation moved fast. Most agencies haven't caught up.

Recruitment is where this matters most. The industry runs on manual processes: sourcing, screening, BD research. The existing tooling (Bullhorn, JobAdder) gives you a database, not automation. Bullhorn Amplify is the only real competitor, and it only works if you're already on Bullhorn.

Laires Labs is one engineer installing bespoke AI systems for recruitment agencies. You own the code. No per-seat SaaS. No account managers. No slide decks.

How I work

Three principles.

Prototype first

Before any contract, I build a working demo against your real data. If the output isn't useful, we part ways.

Install and hand off

The system lives in your environment. You can fire me tomorrow and it keeps running.

No bloat

I build what you need and stop. No upsells. No feature roadmap to justify more invoices.