20 minutes with the person
who builds the systems.

Robin Laires, founder of Laires Labs

The call is either a live demo of the delivery your agency would resell under its own brand, or a scoping chat about a custom build. Say which when you book.

No retainer lock-in·Reply within one business day

Two kinds of call

White-label delivery demo

20 minutes

See the delivery your agency would resell before you commit a client to it. I share my screen and show the system running live: content shipping, map pack, AI citations, and the work behind them. Bring one of your client domains and we'll look at it together.

For agencies weighing up white-label delivery. Direct businesses welcome too.

Custom build scoping

20 minutes

We pick one manual part of your marketing delivery, work out whether a system is actually the right fix, and agree next steps. You leave with a one-page scope and a decision. Build it, or don't.

For teams whose marketing ops don't fit a tool you can buy.

Questions before you book

What does the SEO and AI visibility work cost?

Depends who's buying. If you're a business buying direct, a retail retainer from £1,500 a month covers the whole system: content, technical fixes, local, and AI visibility across ChatGPT, Perplexity, and Google AI Overviews, run by me rather than advised on. If you're an agency reselling this to your own clients, it's a wholesale per-brand retainer from $500 a month, plus a one-off white-label audit from $650. See the partners page for the full breakdown. Either way it starts free, on one client.

How much does a custom build cost?

Fixed fee, scoped per project, in one of three tiers: $6,000, $12,000, or $20,000 depending on complexity. An optional retainer covers monitoring and adjustments. No day rates, no surprise invoices.

Am I locked into anything?

No. The full build is one fixed fee, and you own the code on day one. Any retainer is monthly, cancel any time. Everything we build lives in your repo and your infrastructure.

How long until I see a working system?

Eight to twelve weeks for most builds, smaller scopes land sooner. You see weekly progress against a written scope, not quarterly status decks.

What if I'm not sure AI is the right fix?

Then we'll figure that out on the call. If automation isn't the cheapest fix for your bottleneck, we'll say so. Half the processes people want to AI-ify should just be a spreadsheet or a better SOP.

Pick a time

What happens after you book

A short prep email

A short prep email so we skip the background.

20-minute call

20 minutes on a screen-share.

Scoped plan

You leave with either a one-page scope or a sample-slice plan.

Prefer another way?

I typically reply within one business day.