Content, SEO, AI visibility, reporting. Plug them into your agency.
Rank tracking, content optimisation, AI-visibility monitoring and reporting for one client cost roughly $200 to $900 a month in seat licences, at published 2026 rates. Every one of those tools still needs a person to log in, read the output, and act on it. Delivery arrives already done: written, checked, published, reported.
Two years of a one-client stack runs $4,800 to $21,600 in software alone, before anyone is paid to operate it. Wholesale delivery at $500 to $1,500 a brand a month already includes the work: content produced, citations fixed, reports written. Add a salary to run the stack and the comparison stops being close. US SEO specialists average $71,000 to $86,000 a year, according to Indeed and Glassdoor.
Wholesale content mills draw the same complaints across public reviews: generic drafts written to a template, briefs handed over without context, link reports that are screenshots with no explanation of process. Delivery is judged against a brief, fact-checked, and measured against a baseline before it ships.
Content, SEO, and AI-visibility work built to run under your brand or ours.
Research, drafting, editing, and publishing without a writer on payroll. Blog posts, location pages, and service pages, at the volume your client roster needs.
Five-engine runs across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Judged and fact-checked, with a remediation note attached, not a rankings dashboard.
Check if we're cited for the queries that matter, then fix what's missing. The dashboard and PDF land under your branding, not mine.
Eight to twelve weeks from first call to handover on a custom build. Fixed price up front, weekly progress, code signed over on completion.
We'll show you the systems we've shipped and the ones still running in production. The longevity proof, not the launch slide.
No offshored second team. No account-manager handoff. The person who scopes the brief is the person writing the code.
Scope and price documented before kick-off. Changes written and signed before they're billed. No 'almost done' loop.
Reports land as white-label dashboards and PDFs, branded for your agency, not mine.
Robin Laires
Founder, Laires Labs
Robin Laires founded Laires Labs after ten years shipping production software, most recently as tech lead at Jellyfish, one of the UK's largest independent digital agencies. He lived agency delivery from the inside before building the systems that replace the parts of it that don't scale.
Nest Content, his own content brand, runs on the same engine he sells to agencies: research, drafting, publishing, and reporting with zero writers on payroll. It's live, not a demo reel, ask on a call and he'll show you the system running rather than quote a number frozen on a slide. The same engine also runs the AI-visibility scorecard, checking whether a brand is cited across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
Cost, security, ownership, timeline. The ones we answer most on calls.
Twenty minutes, no pitch deck. Agencies try it on a client's brand, businesses on their own.
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