Content pipeline
Content pipeline running on autopilot
Keyword research and publishing pipeline for an in-house SEO stack. Indexed pages generated, linked, and maintained without a writer on payroll.
Publishing without an in-house writer
Hospitality
Every review gets a thoughtful response in under 4 hours
Reviews across every channel are pulled hourly, tagged by theme and sentiment, and drafted with a real response, not a canned 'thank you'. Recurring operational issues escalate to the GM weekly, automatically.
Client
UK boutique hotel group
Build time
4 weeks to production
Headline outcome
Review ops without a community manager
The problem
Hotel groups with 3-10 properties can't afford a dedicated reputation manager per site, but review responses drive ranking on Booking.com, Tripadvisor, and Google Maps. The GM drafts responses once a week, half the reviews go unanswered, and recurring complaints (the lift, breakfast queues, a specific housekeeper) never get surfaced because no one's tagging the data.
The system
An hourly pull from every review platform, theme extraction per review, and a response drafted in the specific property's brand voice. The GM reviews a 10-minute weekday digest rather than jumping between platforms. Recurring themes (e.g., 'mentioned slow breakfast' = 14 reviews this month) escalate into a Monday ops report.
How it runs
The workflow, end to end.
01
Multi-platform pull
Google My Business, Booking.com, Tripadvisor, Expedia, and Hotels.com reviews are pulled hourly per property.
02
Theme + sentiment extraction
Each review is parsed into structured themes (room, service, food, location, value) with sentiment per theme.
03
Response drafting
Claude drafts a response in the property's tone. Negative reviews reference the specific issue and a real remediation step.
04
GM approval queue
GM opens a daily queue, approves or edits in 10 minutes flat. Approved responses post to the origin platform.
05
Weekly ops digest
Recurring themes surface in a Monday digest: 'breakfast wait time mentioned in 12 reviews this week, up from 4 last week.'
Outcomes
What it moves.
100%
Review response rate
<4h
Avg response time
5h → 1h
GM time / week on reviews
+80%
Guest-cited ops issues closed
Stack
What it's built on.
- Google My Business API
- Booking.com Partner API
- Tripadvisor API (partner tier)
- Claude
- Postgres + Trigger.dev
HospitalityHotelsReview ops
Running 3+ properties? Let's audit your current review response rate.
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