Your PPC team shouldn't spend Monday reviewing search terms.
Nightly search-term review, bid automation, creative rotation, and reporting your client can actually read. Built for agencies managing 20+ accounts and brands spending £20k+/month.
Five places ad ops stop eating the week.
Nightly search-term review
Scans search terms across every campaign and ad group. Auto-adds negatives for junk queries. Blocks wasted spend before the next morning's logins.
Bid automation
Adjusts bids by time-of-day, device, and location using your own conversion data. Not Google's opaque auto-bidding.
Creative rotation
Pauses losing ads, promotes winners, flags creative fatigue. Runs on your own performance thresholds, not platform defaults.
Plain-English reporting
Weekly report your client actually reads. Spend, conversions, cost per enquiry, what was blocked, what to do next. No chart-soup dashboards.
Custom builds
Attribution stitching, cross-channel budget ops, feed automation, anything eating a buyer's week. Scoped, built, installed.
Optmyzr, WordStream, and Google Ads scripts can't read intent.
Rules-based tools see “free dental clinic” as a matched search term, not as junk. They see a paused ad as fatigued, not as seasonally off. A custom system reads the query, the landing page, the seasonality, and your own conversion data before it touches the account. You keep the control. It keeps the nightshift.
Three steps. Fixed price. You own the output.
Map
We audit your accounts and pick the workflows wasting the most spend or team hours. Scoped plan with a fixed price.
Build
I build end-to-end. Data pipes, logic, reporting, alerting. Weekly check-ins. Four to eight weeks.
Install
Deploy inside your stack. Docs, runbooks, 30-day warranty. You own the code. No SaaS fees.
Fixed price. No day rates. No surprises.
One scope, one fee, one engineer. Most builds land between £12,500 and £25,000 depending on complexity.
One-off, fixed scope
- End-to-end build (data pipes, logic, reporting, alerting)
- Installed inside your stack (Google Ads, Meta, GA4, your CRM)
- Documentation and runbooks
- 30-day post-install warranty
- Full source code, in your repo, on day one
- One engineer, weekly check-ins, no account managers
Cancel any month
- Monitoring and alerts on production workflows
- Maintenance fixes and model upgrades
- Priority on new builds and adjustments
Skip it and you still own the code. No lock-in.
Stop paying buyers to do what a script should do.
Twenty minutes, no pitch deck. We pull up the accounts and look at where the real waste lives.
Book a 20-min intro