Your PPC team shouldn't spend Monday reviewing search terms.
Nightly search-term review, bid automation, creative rotation, and reporting your client can actually read. Built for agencies managing 20+ accounts and brands spending £20k+/month.
Five places ad ops stop eating the week.
Nightly search-term review
Scans search terms across every campaign and ad group. Auto-adds negatives for junk queries. Blocks wasted spend before the next morning's logins.
Bid automation
Adjusts bids by time-of-day, device, and location using your own conversion data. Not Google's opaque auto-bidding.
Creative rotation
Pauses losing ads, promotes winners, flags creative fatigue. Runs on your own performance thresholds, not platform defaults.
Plain-English reporting
Weekly report your client actually reads. Spend, conversions, cost per enquiry, what was blocked, what to do next. No chart-soup dashboards.
Custom builds
Attribution stitching, cross-channel budget ops, feed automation, anything eating a buyer's week. Scoped, built, installed.
Optmyzr, WordStream, and Google Ads scripts can't read intent.
Rules-based tools see “free dental clinic” as a matched search term, not as junk. They see a paused ad as fatigued, not as seasonally off. A custom system reads the query, the landing page, the seasonality, and your own conversion data before it touches the account. You keep the control. It keeps the nightshift.
Three steps. Fixed price. You own the output.
Map
We audit your accounts and pick the workflows wasting the most spend or team hours. Scoped plan with a fixed price.
Build
We build end-to-end. Data pipes, logic, reporting, alerting. Weekly check-ins. Four to eight weeks.
Install
Deployed inside the systems your team already uses. Docs, runbooks, 30-day warranty. You own the code on day one.
Stop paying buyers to do what a script should do.
Twenty minutes, no pitch deck. We pull up the accounts and look at where the real waste lives.
Book a 20-min intro